Corporate Social Responsibility in Action!
posted on Friday 27 Oct, 2006.
There is an organisation, a global organisation, let’s call it CSR, which operates entirely outside the “normal” monetary world. It was set up by volunteers because they saw a need for what it delivers. They don’t get paid, they will never get paid. In money – no money is involved in any of CSR’s transactions. And yet they watch over the way that CSR works. They watch closely and carefully that the way it was set up to operate, the ethics and values that are held dear, are upheld with almost religious fervour.
Because every day CSR brings people together who have never met before to interact in a mutually beneficial manner. Because the managers are so watchful that each person “does the right thing” with each other and with her or his environment, people feel safe to share snippets of their stories as they do business with each other; people feel valued for the ethics and values they bring. So the managers get a great deal of satisfaction over making such a difference to these people’s lives. And in a way that is profoundly socially and environmentally sustainable.
All stakeholders are valued, and engaged in CSR’s future. They all care about CSR’s future.
CSR is a highly socially profitable venture.
This IS Corporate Social Responsibility in action\!